The term emerging markets didn’t exist in 1980. Before then, poorer countries of the world were called underdeveloped economies and often the third world. The most charitable term was to call them developing economies. This approach was valid since the poor economies weren’t going anywhere. B…
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Globalization – A Double-Edged Sword
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By virtually every measure - growth in international trade, foreign direct investment or cross-border flows of technology - globalization is becoming increasingly pervasive. Many of the barriers that kept the industries and economies of different countries relatively isolated from one another are…
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Ask ten different executives “What is a global company?” and, more likely than not, you will get ten different answers. Some might argue that a global company is one that is pursuing customers in all major economies, in particular the Americas, Europe, and Asia. Others might argue that you ar…
+ view moreWhy are some companies successful in some countries but unsuccessful in others?
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How to reassess existing global strategies?
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